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How to Use Easter Eggs in Your Salon

Posted by Justin Trombetti on

How to Use Easter Eggs in Your Salon

Easter eggs are not only for kids. Many companies use them as a marketing strategy to add a little bit of surprise and excitement to an otherwise ordinary affair or transaction. This Easter season, we’re going to share some ways you can incorporate this fun little feature into your salon! Hidden coupons. Have you ever thought about hiding a discount coupon inside of the magazines in your salon’s waiting area? Or sneaking a free product offer into a little-noticed area of the mirror? As opposed to a generic ad or promotion, Easter eggs like these seem more serendipitous and personal...

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How to Make the Most of the Changing Seasons

Posted by Justin Trombetti on

How to Make the Most of the Changing Seasons

A new season can mean a lot more than just a change in temperature. There are different holidays on your calendar, new fashions in the clothing racks, new foods in the produce isle, and, maybe most importantly, new items on your to-do list. Because as lovely and exciting as a new season can be, it can also be pretty stressful. As a stylist, chances are you’re gearing up to accommodate a busier schedule, with every customer demanding the latest style or trend spotted on the runway. So how do you make the most of it? Here are a couple of...

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